- Giuliano to lead marketing efforts, set strategy to expand firm's presence -
NAPERVILLE, Ill. - Sikich LLP, a leading accounting, advisory, investment banking, technology and managed services firm with headquarters in Naperville, Ill., recently named Tara Giuliano as its chief marketing officer (CMO).
Giuliano has extensive experience in areas that include business-to-business and consumer marketing, advertising, branding and internal and external communications. In her role as CMO, she will lead the marketing team at Sikich and develop integrated marketing communications strategies across the firm.
"Tara has a reputation for achieving marketing success at every level, and she empowers her teams to be creative," said Jim Sikich, CEO of Sikich LLP. "Her dedication to innovation - along with her ability to collaborate effectively and efficiently with consultants across numerous service areas - will guide our firm as we expand our reach and unlock valuable new sources of business growth."
Giuliano currently serves as the president of the American Marketing Association (AMA) in Chicago. As president, she manages the board, leads more than 100 volunteers and sets the vision for Chicago's 1,000-member chapter.
During her tenure at AMA, she launched a new integrated marketing communications approach and led a communications team focused on website content and analytics, social media channel management, email newsletters, event promotion and executive and member communications. She also spearheaded a comprehensive project to refresh the AMA brand in Chicago.
Before joining Sikich, Giuliano served as the Director of Marketing for Morningstar and the Head of Marketing and Communications, Americas for Allianz Global Corporate and Specialty. In addition, she served as a Communications Director at Nationwide.
Giuliano earned a Bachelor of Science in Business Administration from Ohio State University and a Master of Arts in Public Relations and Advertising from DePaul University.
About Sikich LLP
Sikich LLP, a leading accounting, advisory, investment banking, technology and managed services firm, has more than 600 employees throughout the country. Founded in 1982, Sikich now ranks as one of the country's Top 35 Certified Public Accounting firms and is among the top 1 percent of all enterprise resource planning solution partners in the world. From corporations and non-profits to state and local governments, Sikich clients can use a broad spectrum of services and products that help them reach long-term, strategic goals.