Phoenix - Henry & Horne, LLP has taken a new approach to showcasing the Firm's leadership with the debut of video bios.
The videos highlight the leaders' expertise, knowledge and commitment to exceptional client service while infusing their passions and personalities through the unique element of animation. The 14 partners, principal and principal of the wealth management affiliate were drawn as caricatures, which act out elements of their bios.
Director of Marketing Jaimi Koechel was the driving force behind the idea of video bios, as the Firm was looking for ways to think outside the box in order to stand out from the competition.
"Our people are our brand, and people like doing business with people they like. There's more to our team members than where they went to school and the fact that they are CPAs. We wanted to show that our professionals are people, too. They have dreams, goals and passions that extend beyond their roles at the Firm which makes them relatable," said Koechel.
Chuck Goodmiller, Co-Managing Partner, agrees. "Accountants tend to be stereotyped as having little to no personality and prefer being confined to a back office counting beans. We hope these videos help everyone see there is much more to us than that," said Goodmiller.
The Marketing Department decided to focus rolling out the videos around the message - Accountants: They're Just Like Us. The campaign includes images made exclusively for social media, a blog titled "Do You Know and Trust Your Accountant?", as well as a web page to house the videos.
The campaign is not limited to the video bios. The Marketing Department created new paper and online bios for the leaders. The effort also includes showcasing the Firm's talented professionals in the monthly e-Newsletter with articles authored by the experts.
About Henry & Horne, LLP
Henry & Horne, LLP (http://www.hhcpa.com/) is an Arizona-based certified public accounting and business advisory firm founded in 1957. The 120-person firm serves closely held businesses and high net worth individuals throughout the United States and internationally from three Arizona locations: Tempe, Scottsdale and Casa Grande. Services include audit and accounting; business consulting; mergers and acquisitions; succession planning; business valuation; litigation support; forensic accounting services; tax services; R&D tax credits; cost segregation; state and local tax issues; estate planning; and international business services.