Sharp Rise in Firms Embracing Responsive Web Design, Social and Premium Content
Cleveland – Skoda Minotti Strategic Marketing has released the results of its 2016 CPA Website Audit. The second annual website audit, the only survey of its kind in the CPA industry, provides a detailed analysis of the top 133 CPA firms’ websites in the U.S.
As part of the CPA website review, over 20 metrics were examined for common practices among the industry leaders’ websites. Some notable results included:
- Nearly 100% Increase in Responsive Website Design: In 2015, only 38% of websites surveyed implemented responsive design; in 2016 that number has nearly doubled to 68%.
- Increase in Blogging: In 2015, 65% of websites surveyed had a blog; in 2016, that number increased to 86%; of those with blogs, the number with an active blog increased sharply to 71%.
- Significant Adoption of Premium Content: The number of sites promoting premium content increased to nearly 50% in the 2016 survey, up sharply from only 15% in 2015.
- Low Paid Search Adoption: Only 19% of the sites surveyed utilize paid search as a promotional channel.
"The results of the audit demonstrate that the top CPA firms in the country are all starting to leverage inbound marketing strategies as meaningful part of their marketing strategies,” said Jonathan Ebenstein, partner and managing director of Skoda Minotti Strategic Marketing. “More CPA firms are driving traffic to their sites by utilizing multiple tools and channels available to them. Firms that are not yet providing responsive design, optimizing social media channels, and delivering quality content will not be able to keep pace with their competitors. We also see opportunity for CPA firms to improve their lead generation efforts with more paid search and premium content.”
The results of the 2016 CPA Website Audit survey will be further analyzed during an upcoming Association for Accounting Marketing (AAM) webinar. Details will be announced soon.
The complete report, including 12 pages of exclusive charts, graphs and insights, is now available for download at skodaminotti.com/marketing.
About the Survey
The CPA Website Audit is designed to benchmark the use of various elements in the design and development of the country’s top CPA firms’ websites. Additionally, the survey benchmarks metrics that relate to website traffic, website engagement and social media. The websites were chosen based on the 2016 Accounting Today Top 100 Firms list as well as 33 “Firms to Watch.”
Strategic Minotti Strategic Marketing
Skoda Minotti Strategic Marketing is an award-winning, full-service marketing resource that Delivers on the Promise of proactive and powerful marketing solutions for businesses and professional service firms. Our service focus – strategic planning, branding, web design and development, and inbound/content marketing – helps clients build awareness and brand preference in the markets they serve and drive leads that boost revenues. For more information, visit us on the web or call 888-201-4484.