Marketing Firm Recognized for Innovative Work in Video and Multimedia
Cleveland - For the third straight year, Skoda Minotti Strategic Marketing has been recognized by the Association for Accounting Marketing (AAM) with a Marketing Achievement Award, this year for the firm’s work in video and multimedia. The award was presented at AAM’s 28th Annual Summit in Las Vegas on June 14.
With a focus on capturing the cultural spirit of Skoda Minotti, the Strategic Marketing Group produced a series of videos featuring the young children of some of the firm’s employees. One of the firm’s core values is family, so the intent was to tell the story of the business by asking the children to describe what their parents do, what the firm does and to explain what the firm’s core values mean to them.
“Our video series featuring our employees’ children is something with which people can emotionally connect. The videos also support our firm’s core values of being innovative, family oriented and collaborative,” said Cary Chaitoff, Director of Marketing, Skoda Minotti Strategic Marketing, who moderated the videos.
The resulting videos were short, fun and catchy, which helped them go viral on the firm’s social networks. In fact, they were the firm’s all-time most popular posts, shared around the country on LinkedIn, Twitter and Facebook. Additionally, the firm’s Professional Staffing Group now shares the videos to promote the firm as an employer of choice.
“As our firm continues to grow, we are constantly challenged to maintain, strengthen and evolve our brand and culture so that employees, clients and the community can positively share and experience it,” said Chaitoff. “We’re honored to receive this award from AAM and hope our video work helps other AAM members in thinking about ways to creatively share their firm’s story using social media channels.”
Thirty awards for marketing accomplishment were awarded by AAM in categories including websites, branding, multimedia and advertising. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically and measurable results.
To learn more about Skoda Minotti, visit www.skodaminotti.com or call 888-201-4484.
About Skoda Minotti
Skoda Minotti is a national business advisory firm dedicated to helping our wide range of clients grow and achieve financial success. Our unique family of services includes accounting, tax, financial, information technology, professional staffing, risk, marketing, valuation and litigation and wealth management. Skoda Minotti has won the Inc. 5000 award 13 times, more than any other company. We are a member of The Leading Edge Alliance, the second largest international professional association. Learn more at www.skodaminotti.com.